Joel Sandberg

Sales Manager

Background

I have a background in law and have also served in the Air Force within the Swedish Armed Forces, experiences that provided me with a strong foundation in structure, responsibility, and decision-making. In recent years, I have been running my own companies while also working within corporate finance, gaining broad experience in business development, investments, and building companies with a long-term perspective.

Through these experiences, I developed a strong interest in businesses that combine sound commercial thinking with real value for people. Housing is an area where that balance becomes particularly important—where long-term investment meets everyday life and the need for secure, well-functioning homes.

Today, I am part of the international company Liora Visions, where I am responsible for the Nordic and Scandinavian operations. My focus is on contributing to the development of thoughtful and sustainable housing solutions where quality, long-term thinking, and practical functionality are at the center.

joel@lioravisions.se

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